Agenda


8:30 a.m. – 9:00 a.m.

Registration + Networking Breakfast

9:00 a.m. – 9:15 a.m.

Opening Keynote

Speaker:

Gary Warech
SVP, Advertiser, Sports & Branded Entertainment
comScore
9:15 a.m. – 10:00 a.m.

Trailblazing: How to Prospect the Future of Sports

As technology changes the sports industry – from how we watch games, how athletes prepare and how leagues are planning for the future – our lineup of top executives will break down the fundamental shifts taking place. You’ll learn:

  • How companies can best respond to the impact of audiences watching at home, in the arena and on the go.
  • Where new sources of revenue lie.
  • How new advancements will influence business strategies – and how top companies will play their cards.

Speakers:

David Abrutyn
Partner
Bruin Sports Capital
Mark Lev
Managing Director
Fenway Sports Management
Tom MastermanSportradar_Cynopsis Sports Business Summit
Tom Masterman
Chief Revenue Officer
Sportradar US

MikeMcCarthy_Cynopsis Sports Business Summit
Moderator
Michael McCarthy
Reporter/Producer
Sporting News

SandyBrown_Cynopsis Sports Business Summit
Sandy Brown
President & CEO
ONE World Sports

10:00 a.m. – 10:45 a.m.

Punch Your Ticket to Virtual Sports

Whether it’s front-court seats beside Spike Lee, a behind-the-scenes look at LeBron James’ training regimen or a VIP view of the US Open, the rise of VR is opening doors to a new era of experiences for fans. Join our panelists as they tell you:

  • How to leverage your content with this transformative technology.
  • The keys to successful content.
  • Which audiences are utilizing the gateway.
  • How to pinpoint new VR opportunities for your company.

Speakers:

Brad-Allen-Executive-Chairman-of-NextVR-150x150Brad-Allen-Executive-Chairman-of-NextVR-NextVR_Cynopsis Sports Business Summit
Brad Allen
Executive Chairman
NextVR
Michael Davies
Senior Vice President, Field & Technical Operations
FOX Sports
ScottGutterman_Cynopsis Sports Business Summit
Scott Gutterman
VP, Digital Operations
PGA TOUR

Andre Lorenceau
Founder and CEO
LiveLike VR

T.J. Won
Business Development
Oculus VR
Steve Bradbury_Cynopsis Sports Business Summit
Moderator
Steve Bradbury
Principal
Vlocity Digital

,
10:45 a.m. – 11:00 a.m.

Networking Break

11:00 a.m. – 11:15 a.m.

The Fantasy Movement: What Happens Next?

Speaker:

Rick Wolf
President / Founder
FA Media / Full Moon Sports Solutions
11:15 a.m. – 12:00 p.m.

Prospecting: Keep your Campaigns Ahead of the Curve

New data sets, transformational entry points and a diverging audience have reset the strategy to reaching and engaging fans. You’ll learn:

  • How tech-savvy marketers are leveraging new metrics to navigate a cluttered landscape.
  • Best practices for the next 12 months.
  • How to activate a jaded audience.

Speakers:

Sheri Barros_CSE_Cynopsis Sports Business Summit
Moderator
Sherí Barros
Director, Marketing Consulting
CSE
Emma May
Sr. Director of Marketing
Turner Sports

JohnSchiela_Cynopsis Sports Business Summit
John Schiela
President, Converged Technology & Media
Phoenix Marketing International

Mary Scott_Cynopsis Sports Business Summit
Mary Scott
President, Sports & Experiential
United Entertainment Group (UEG)

12:00 p.m. – 12:15 p.m.

Q&A: Octagon

Speaker:

Simon Wardle
Chief Strategy Officer
Octagon
12:30 p.m. – 1:30 p.m.

Networking Lunch + Hall of Fame Awards

Speakers:

Billy Bean_MLB__Cynopsis eSports Conference
Billy Bean
VP, Social Responsibility & Inclusion
MLB
Lesa France Kennedy_Cynopsis eSports Conference
Lesa France Kennedy
CEO
International Speedway Corporation

,
Mark Lazarus
Chairman
NBC Sports Group

Moderator
Seth Everett
Talk show Host & Baseball Insider
NBC Sports Radio

1:30 p.m. – 2:15 p.m.

Three Keys for Attracting and Retaining Subscribers to Drive OTT Revenue

As more and more OTT services hit the market, what do you have to do to differentiate your OTT service among the rest to ensure longevity and revenue success year after year? Three key drivers – video quality in up to 4K, device penetration and the interactive viewer experience – have proven to directly contribute to higher renewals, boosted subscriptions, amplified customer acquisition and satisfaction and ultimately increased online video revenue. Hear from some of the largest brands in sports and entertainment on how they have built successful, state-of-the-art OTT services for consumers around the world focused on those three key drivers.

Speakers:

Scott Levine
SVP Products & Technology
Univision
Rich Robinson
Co-SVP, Digital
World Surf League

Chris Wagner_NeuLion_Cynopsis Sports Business Summit
Moderator
Chris Wagner
EVP, Marketplace Strategy
NeuLion

2:15 p.m. – 2:30 p.m.

Networking Break

2:30 p.m. – 3:15 p.m.

The New World of Sports Content Distribution

To OTT or not to OTT? Convergence and technology have forged an eruption of video and broadcast capabilities across the spectrum. In this session, industry leaders renovating the space as well as top content creators break down their strategies, the obstacles in the way and how they stay ahead of the pack. You’ll learn:

  • How to break down ROI.
  • How to Monetize fragmentation.
  • Where fans will find their audiences.

Speakers:

Joe Ferreira_Cynopsis Sports Business Summit
Joe Ferreira
CCO
Learfield
Shaun Koiner_Cynopsis Sports Business Summit
Shaun Koiner
Chief Product Officer
Perform Media

Deirdre Lester
EVP, Advertising & Sponsorship Sales
Whistle Sports Network

Moderator
Bonnie Bernstein
Vice President, Content & Brand Development/On-Air Host
Campus Insiders
Laura Froelich_Cynopsis Sports Business Summit
Laura Froelich
Head of Sports Development & Programming
Twitter

3:15 p.m. – 3:30 p.m.

Closing Q&A: VICE Sports

Speakers:

WILL KIERSKYVIceSports_Cynopsis eSports Conference
Will Kiersky
Publisher & Executive Producer
VICE Sports & VICE World of Sports
Moderator
Chris Pursell
Director, Sports Content
Cynopsis Media


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