On September 7, 1979, ESPN was launched. Entrepreneurial daring, irrepressible enthusiasm and a dash of good luck gave the world the first 24-hour television network. Once unleashed upon sports fans, ESPN’s impact forever changed the way we watch television. The man who had the dream, the founder of ESPN, is Bill Rasmussen.
A life-long entrepreneur and sports fan, Rasmussen’s innovations in advertising, sports and broadcasting are too numerous to list, but they include the creation of “Sports Center”, wall-to-wall coverage of NCAA regular-season and “March Madness” college basketball, and coverage of the College World Series. He broke the advertising barrier to cable television by signing Anheuser Busch to the largest cable TV advertising contract ever.
Rasmussen is a frequent guest on radio, television and the internet, and is the author of the best-selling book, “Sports Junkies Rejoice! The Birth of ESPN.”
A United States Air Force veteran, Rasmussen received his bachelor’s degree in Economics from DePauw University and his MBA from Rutgers University.