President, Converged Technology & Media
Phoenix Marketing International
John leads Phoenix Marketing International’s innovative Converged Technology & Media Practice. John’s wide range of experience includes: global technology & media market tracking programs, new product development, ad & sponsorship effectiveness and strategic brand and positioning. John has proven experience in partnering with our clients to solve strategic business issues via the marriage of research, business data and process dynamics into actionable ROI generating information, positioning and customer experience strategies.
At Phoenix, he supports a team that is technologically agnostic and focuses instead on intellectual innovation. Some of the innovative solutions developed include: virtual direct mail testing, online program testing, event brand/image to sponsor transference, standardized network show promotion testing, and Venue attendee experience and sponsorship performance.
In the world of Sponsorship and Advertising, John and his team support Fortune 500 firms in developing their sponsorship and advertising strategies – and support networks and venues in telling their stories to these firms.