Laura Froelich

Laura Froelich_Cynopsis Sports Business Summit

Head of Sports Development & Programming

Laura leads sports content partnerships for Amplify, which brings exceptional sports programming to fans on Twitter in real-time, sponsored by brands.

Prior to joining Twitter in February 2014, she spent five years at CBS devising product marketing and monetization strategies for premium sports content including NCAA March Madness, NFL and NCAA football, The Masters, and PGA Tour golf, as well as the award-winning suite of fantasy games from Her efforts led to multiple years of record-setting revenues for the properties. Prior to CBS Interactive, Laura focused her career in sales and marketing at such notable publishers as CNET, Ziff-Davis, and Condé Nast.

Laura is a graduate of Brown University where she received a BA in International Relations. Follow her on Twitter at @laurafrofro.