President, Sports & Experiential
United Entertainment Group (UEG)
Mary is the President at United Entertainment Group, the sports, entertainment and experiential marketing communications firm under the Daniel J. Edelman family of companies. With 25 years experience in the industry, Mary oversees the firm’s global sports & sponsorship offering.
Mary has provided strategic counsel and oversight for some of the world’s largest brand, leagues, corporate sponsors, teams and media companies throughout her career. Since joining the company in 1998, Mary has worked with clients across seven Olympic Games, leading brand strategy, reputation management, issues counsel and activation for sponsors including Citi, Dow, Johnson & Johnson, Hilton, GE, Samsung and IBM as well as organizations in the Olympic Movement including the International Paralympic Committee, candidate and bid cities. She advises numerous c-suite executives on positioning, high-level strategy and issues management.
Prior to Edelman, Mary spent nearly five years at the National Football League, where she handled corporate communications on behalf of NFL Enterprises, the media development and technology arm of the NFL and its 32 teams.
Mary was Director of Communications for People & Properties, a sport and event marketing company specializing in PGA and LPGA golf and professional tennis tournaments. She started her career at Silverman, Warren/Kremer, Inc., a sports public relations firm
In her career, Mary has won numerous awards and accolades for clients and their programs. Individually, she was recently honored by Sports Business Journal as a Game Changer and the Wise Woman of the Year for 2015.