All Day Summit | August 14, 2013 | Grand Hyatt | NYC
Engage Fans. Integrate Brands. Make Money. Score! Engage Fans. Integrate Brands. Make Money. Score!

Women of Action

Women in Action


To take place the evening before the Cynopsis Sports Business Summit, join us for a stimulating two hours with a dynamic group of women in senior sports positions talking candidly about the challenges that women still face in landing shot-calling, game-changing positions in the sports world, as well as the opportunites those same challenges present.

Women of Action – Register Now!


4:00 – 4:45 PM

Beyond Pink: How Marketers Are Tackling Women

Moderator: Roberta Caploe, Editorial Director, Cynopsis Media

The volume of female sports fans continues to rise, consisting of 30-45% of the fans base for most sports. While some opportunities continue to be neglected, others have struck a chord. Our panel of experts will share their experiences in engaging female fans throughout the sports world, breaking down old myths and detailing the most effective ways to drive passion and viewership.

4:45 – 5:30 PM

Personal Branding: Sportscasters

Moderator: Dana Jacobson, Anchor, Reporter & Host, TBD in the AM, CBS Sports Radio

It’s not enough to simply win the trophy anymore. Celebrity athletes and sportscasters today need to be more than just personalities; they need to have signature messaging in order to stand out and prosper. From engaging fans through social media to cultivating new business opportunities to mistakes learned along the way, our panel breaks down the vital elements that go into transforming an image into a multidimensional, multi-platform brand.

5:30 – 6:15 PM

Women of Action: Driving the Future of Sport

Moderator: Laura Gentile, VP, espnW

Some of the most influential executives in sports will gather for a roundtable discussion examining the roles women are playing in shaping the future of their industry, not only within their own organizations, but also how well – or poorly – new female athletes are cultivated and nurtured. We will tackle the thorny questions around how to increase opportunities for women into management and leadership roles in the industry, how the media is approaching female athletes and sports, as well as the challenges that remain. Join us for a candid conversation about the prospects ahead.

6:15 – 6:25 PM

Impact Award

6:25 – 7:30 PM

Networking Cocktail Hour